About Zanshin Consulting

Working with owners, directors and staff, Zanshin helps build profitable sustainable companies, promoting successful outcomes for you and your business.

For Zanshin personal coaching see EXPERTISE.

Networking; Zanshin can recommend or supply contacts of the highest calibre in legal & accounting or we can work with your own providers.

If we can't resolve your issues we will know someone who can.

Andrew Denton is the business owner and facilitator of all coaching.

Download bio here



Andrew has worked in small to medium businesses for 30 years, from "start-ups" to £100m + PLC's, from main board positions in Sales and Marketing, to partner in two man scratch enterprises.

He's been involved in the acquisition or sale of over a dozen companies and became financially secure in 2003, age 40. He now works with a variety of projects and clients, primarily in the outdoor recreation space, some commercial, many in the charitable or public space.

In 2011 he was appointed CEO of the Outdoor Industries Association the non-profit body that represents the UK Outdoor Recreation sector to government and across the world. He is also Secretary General of the European Outdoor Group Coalition ‘Its Great Out There’ to increase Outdoor activity in Europe. He is the Chair of the Sheffield Outdoor City project, sits on The Wild Network council and is the Outdoor Recreation Representative at UK Active.

In 2015 Andrew was appointed by the Sports Minister to co-chair a committee to contribute a national outdoor recreation strategy to the government’s new sport strategy paper Sporting Future. He sits on several steering groups & committees, both government and NGO in outdoor recreation, working with DCMS, PHE, Sport England, National Trust and others.  



Andrew is an NLP Trainer, Master Practitioner & NLP Coach. He has diplomas in international business coaching, Transactional Analysis coaching, and High Performance coaching. His learning experience includes NLP with Dr Richard Bandler, sales training with Brian Tracy, the 7 Habits directly with Stephen Covey as well as many other world class seminars.

He is an accomplished ski mountaineer, mountain biker and GB Ironman triathlete, with first ascents in Patagonia, the Arctic & Antarctica and a broad background of outdoor adventures across the world.

He lives in Cheshire with his partner Steph and daughter Isadora.



Frequently Asked Questions

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Our Privacy Statement

All work is confidential, we will respect your privacy and will not pass any details onto a third party without your expressed permission. Any information we collect will only be used in direct communication to you from ourselves.



Business Mentoring and consultancy.

Business development, marketing planning, strategy, sales training and negotiation assistance. A wide variety of experience and advice at senior level to inspire and drive your profitable business growth.
Regular Contract £675 a day or £350 per half day.
Single days training, consultancy, problem solving and planning, £1000

All business consultancy includes preparation, initial meeting, phone calls, emails and follow up.

Personal coaching

Life planning and balance, goal setting, business presentation, sales or negotiation training. Peak performance coaching using hypnosis and NLP - areas as diverse as public speaking; interview skills; elite athlete preparation; stopping smoking; phobias and confidence building.
90 minute sessions from £100



Tim Raffle

"I've worked on the board of two companies with Andrew - he is a driven and successful Sales & Marketing Director, who achieved some excellent results for us in a turbulent market.

He is an experienced entrepreneur who could offer a wealth of experience to small and medium sized companies."

Tim Raffle - Managing Director, ECI Partners Private Equity firm (Venture Capital Funding) www.eciv.co.uk


Steve McDermott

"I first met Andrew 15 years ago on one of my workshops - he took to NLP like a duck to water and has worked with some of the best guys out there since.

After he sold his business recently I interviewed him for my 'Business Guru' CD set, www.redworld.biz - he's a lot of fun to work with and a passionate and inspiring coach."

Steve McDermott Motiavational Business Speaker of the year 2003 www.sfb.com


Chris Payne

'There are very few people as driven and focused as Andrew. It takes a rare individual to orchestrate a management buyout with his business partner, turn it around, and then sell it only 5 years later.

I've picked his brain on numerous occasions and always been thrilled with the advice he gave me - though it wasn't always what I wanted to hear!"

Chris Payne, Managing Director www.lifetools.com


Andrew Richards

"Andrew is retained as a business coach within Cosalt - he works across the company in Marketing, Strategy, Business Development and supporting senior staff up to and including myself. Whilst he does not know our market in depth his challenging and direct style, coupled to his strong entrepreneurial background, have really helped us make changes and continue to move the business forward.

I would happily recommend his services to anyone considering a non-exec or business coach."

Andrew Richards - CEO, Cosalt Performance Workwear PLC


Bob Cooke

"I have known Andrew for 5 years - he has an extensive knowledge of NLP coaching and personal development skills and has trained with many Psychotherapists here.

We are happy to refer and recommend clients to him for this type of work - I believe he has achieved some excellent results with fast and effective change."

Bob Cooke - BA, CTA, TSTA (C) PGCE, Certificate in Counselling, UKCP Registered Psychotherapist Founder, Principle Director and training Director of Manchester Institute for Psychotherapy www.mcpt.co.uk


The Granary
Poole Old Hall Lane

Mobile +44 7711 039839
Home +44 1270 485980

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SKYPE andrew.denton

Current Clients

 UK Active

 The Wild Network

 Sheffield Outdoor City

 CEO Outdoor Industries Association
 Shareholder Climbing Centre Group ltd

  Sheffield City Council 

 My pad Manchester Ltd

Previous Projects

 Shareholder SatMap Ltd

 Consultant Stop Tap Plumbing Services Ltd

Sales Manager Rohan

Owner Clanage / MacPac UK
Owner Cotton Oxford Rugby
Owner Arena Swim Wear UK
Owner Ronhill Sports Ltd
Owner Mountain Equipment Ltd
Consultant Cosalt Workwear plc
Consultant Snowcard Ltd
Consultant Sprayway
Consultant Banner Childrens Wear
Shareholder Purekit.com
Shareholder Chamonixfreeridecentre.com

Consultant OMM Ltd

Consultant Summit Financial Services Ltd

Consultant Polaris Bikewear Ltd
Shareholder Unionjackpots.com
Shareholder Gamesmasters.com
Consultant Sport-Med Ltd